Jason Momoa on Saving the Planet, Climbing + His Sustainable Shoe Line – Footwear Information


Jason Momoa has been one of Hollywood’s leading environmental activists for the past few years, and now he’s bringing his fight against single-use plastic pollution to the shoe industry. The star “Aquaman” has teamed up with the St. Louis, Missouri-based climbing brand So iLL to develop a unique line of sustainable outdoor and lifestyle products such as shoes and sandals.

Since Jason Momoa’s So iLL x On the Roam collaboration launched in 2019, more products have been launched directly to consumers, including waterproof outdoor bags, t-shirts, chalk bags and face masks. The materials used include 100% organic cotton, BLOOM foam for the sneaker insoles made of 30% BLOOM resin with top layer of cork – and a rubber outsole with Eco Pure technology, which shortens the decomposition time in a landfill. The packaging is also plastic-free.

The sneakers contain an insole made of 30% BLOOM resin, which is an alternative to synthetic and petrochemical EVA foams. The technology removes algal blooms to reduce water pollution, create sustainable materials, produce clean water and maintain healthy ecosystems.

CREDIT: Courtesy of So iLL

According to the company, the creation of further end-of-life solutions is the top priority and ongoing discussion.

While advocating climate change, Momoa reached out to the United Nations in 2019 and recently started a water company made from 100% recyclable aluminum cans Mananalu pure water – He’s just as eager to climb.

It is sport that brought So iLL founder Daniel Chancellor and Momoa together for this collaboration.

“We both came from the same kind of place. I grew up with my mother in Iowa. She took me on a trip to the Needles in South Dakota [when I was 15]. I was just blown away and fell in love. Then I went to Minnesota every weekend to go to that climbing gym because there are very few in the Midwest, ”Momoa told FN.

With a similar upbringing in the Midwest, the Chancellor wanted to create a brand as a haven for climbing enthusiasts looking for the same sense of freedom that the sport offers him when he and his brother started doing climbing holds in his barn in 2002. Since then, he has launched the nonprofit 1Climb, which works with boys and girls clubs across America by building climbing walls in their club facilities and bringing its members to local climbing gyms.

Jason Momoa during a 1Climb event.

CREDIT: Courtesy of So iLL

“The access point for this new generation of outdoor enthusiasts actually starts inside,” declared Chancellor. “Then at some point they will switch outside. And once you start climbing, you’ll be spending time outdoors and experiencing the environment. That brings more respect. In this way too, people think about sustainability. If with this collaboration we can get more people to climb and more people outdoors, it will take sustainability to a personal level. “

Here Momoa, who named Birkenstock with the FN Brand of the Year 2020 award, talks about his mission to help the earth and how climbing was part of that journey.

Jason Momoa, sustainable sneaker

Jason Momoa holds his On the Roam x So iLL sneaker.

CREDIT: Courtesy of So iLL

When did you start living this sustainable lifestyle?

“That was the case from the start. I was a [marine] and [wildlife] Biology major, which is really amazing, to come full circle and become ‘Aquaman’ because I can really attack certain things and raise awareness on issues that have been dear to my heart since I was a kid. “

How do climbing and sustainability intersect?

“I just always wanted to be outside and in nature. It keeps me on the ground, keeps me straight It keeps me connected to the outside world and something that humiliates me. It’s just the passion of my life. Dan and I share climbing. I learned to climb and hang on the rafters in my garage. It’s about wanting to make the movement and how it feels in your body. We both agree on this lifestyle and the more I can bring something positive to it, the more we can change something. We are small. We can try to do this, and hopefully we will do our part. When it gets bigger, that’s the whole goal. You can’t wait for the bigger companies to do it [make change]. ”

Why was it important to be environmentally conscious for this collaboration?

“I just think of sandals and all the trash that is in them. To be in the islands where I was born and visit my father, see all the flip flops and sandals. If I could make something based on algae and you could put it in your yard and it was completely compostable, that would be amazing. So it’s a nice thing to come up with an idea and have your friend flip it right away. It just keeps evolving. “

so sick Jason Momoa, sandals

The dirty pink Kanaka sandal So iLL x On The Roam features Momoa’s triangular tattoo pattern on the foot strap and a molded rubber outsole blended with Eco Pure to reduce decomposition time.

CREDIT: Courtesy of So iLL

The collection includes styles in your signature pink. What was the inspiration for the designs?

“I literally called Dan after this year [presidential inauguration]and said, “Bro, I need unity purple shoes now.” After that happened and I saw all the ladies in purple, I said that this country must be purple. Style is important. How you feel and how you wear it is important. I mean, I’m an actor who puts on a lot of different costumes to play different roles. I really love that we have a function and fashion and that we can do something good for the earth. And I love pink. It has a calming effect on me. I like the lighter side of everything. “

Jason Momoa, iLL sneakers

The Unity Purple Roamer and the Yaya Lavender Roamer, inspired by Momoa’s mother. (She hates the color lavender.)

CREDIT: Courtesy of So iLL

As a consumer, what do you do in everyday life to live more sustainably?

“Trying to make sure everything isn’t plastic – it’s really a big challenge. I’m on all of these sets and even though it’s recyclable plastic, I hate using it. So I ask myself, “Can we make utensils and give them to the entire crew?” I’m only trying to cut down because we join the circus when [I work] on different shows and there is so much that goes into everyone’s diet. I just come to Dan with ideas to make this change in my own business. That’s how I see it from my own life. “

How important is it for you to use your platform to talk about these environmental issues?

“I’ve met with big companies trying to solve this plastic problem and there are so many solutions. It’s really pretty sad when you break it and hear it [excuses] from the big companies – they have solutions. It just costs more. And it’s just sad. So where they don’t, I at least have to try. I don’t know how people can’t. When I’m in this place, I play ‘Aquaman’. I am in this position, I have to try to at least address these things. You can’t take, take, take. You have to give back. I feel guilty. I see it. I’ve lived this single-use plastic life and it just buckles me up. “


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