Nor’East Open air launches on the Tridge


Would you like to go kayaking but don’t have the equipment? Nor’East Outdoors is here for you.

Owner Stacie Scherman hosted a major opening event with the Midland Business Alliance this week at the Tridge in front of the city’s universally accessible canoe and kayak launch.

Nor’East Outdoors is a mobile kayak and paddleboard excursion and rental. Scherman has a total of 35 kayaks and paddleboards available for rent on their website.

The ribbon cutting ceremony was held at the Tridge, one of the places she has made available to people without outdoor recreational gear for outings.

Ten years ago Scherman rented a kayak from Brasswind Landings Paddle Sports for a trip on the Indian River. The business was up for sale last year. Stacie bought Brasswind Landings Paddle Sports and took over the previous owner’s excursions and lessons.

“I couldn’t have tried some of the things I now help other people with if it hadn’t been for them,” Scherman said. “I want to be able to offer the same experience.”

Scherman has expanded the business to offer its services in the mid and upper lower reaches of Michigan.

She also gives lessons. Scherman said people are welcome at any stage of the experience. She said beginners can take a basic course or advanced kayakers can get some insight into how to design a day trip.

As part of the launch, Nor’East Outdoors offered free rides at the Tridge Canoe and Kayak Launch. Scherman worked with 10 people.

One of the kayakers was Alicia Neiman from Saginaw Township. She said she tried to do more outdoor activities during the coronavirus pandemic.

She said she saw a Facebook post about the event and decided to bring her daughter. Neiman said she was nervous before getting in a kayak for the first time.

“We’re trying to be more outdoors this year,” said Neiman. “We thought about buying something later, maybe we should try something first. It would be helpful to know whether we fail. “

The cellular business serves Cheboygan, Indian River, Houghton Lake, Higgins Lake, Gladwin, and Beaverton.

“I think the more we are able to connect to our outside environment, the more we care about how we interact with and feel connected to that environment, rather than what can happen with technology and the hectic pace to be connected. “of our daily life,” said Scherman.


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