Outside recreation maintained the Coulee Area’s tourism financial system throughout pandemic and predicted to proceed enhancing afterwards | Tourism

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A study by the University of La Crosse shows that tourism in the Coulee area has survived due to outdoor activities.

LA CROSSE, Wisconsin (WXOW) – A study by La Crosse University shows that tourism in the Coulee region has survived due to outdoor activities.

While it was still a hit, local travel stayed with it because of the diverse river, cliff, and outdoor restaurant landscapes in and near La Crosse.

UW-La Crosse Recreation Management Director Dan Plunkett has partnered with Explore La Crosse to research travelers in the area and answer tough questions.

“Should we even tell people to come here now?” Well, maybe not that great during a pandemic, but better than relying solely on indoor activities from a tourist perspective. “

He cited activities like hiking, biking, and paddle boarding.

La Crosse Parks and Recreation Director Jay Odegaard said boat usage has increased by 40%.

“They know people travel, but they travel closer to home so they don’t get on the cruise lines, go overseas, the summer vacation don’t go to Florida or Mexico or something, so stay here.” said Odegaard. “You are investing these recreational funds in more local atmospheres, so to speak.”

Odegaard also said that people practiced outdoor sports like skiing and golf. He said the city’s Forest Hills Golf Course is in very good financial shape.

“You can go out,” he said. “They tried it, they liked it and if they buy clubs now they won’t just stop, they enjoy it.”

Plunkett and Odegaard both predicted the outdoor recreation trend will continue to rise even after the pandemic subsides.

A study by the University of La Crosse shows that tourism in the Coulee area has survived due to outdoor activities.

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