Whether cycling, hunting, or on the river, outdoor activities seem to be the biggest draw, along with visiting friends or relatives, for bringing visitors to the Coulee area.
This finding comes from a number of studies done over the past two years when COVID-19 severely restricted travel and tourism began to rise again.
UWL Recreation Management Professor Dan Plunkett says La Crosse is helped by its convenient location near the people of the upper Midwest.
Plunkett says the area draws visitors from up to 350 miles away. “We usually look at travelers to La Crosse, most of them from Minneapolis, Chicago, somewhere in between,” he says.
“We saw that people really wanted to travel regionally, that is, fewer major trips or no major trips, staying closer to home, regional trips, stays,” said Plunkett.