Wilson Sporting Goods – a top player in the professional sports equipment market – is entering the apparel industry with the launch of its first line of premium activewear, Wilson Sportswear.
“Wilson has engineered equipment from the world’s best athletes for more than a century,” said Gordon Devin, president of Wilson Sportswear. “We are excited to expand our craftsmanship, history and heritage to clothing. As athletes keep redefining themselves, Wilson redefines athletes’ uniforms, combining the premium performance expected from Wilson with fresh, athlete-inspired styles. “
At the first market launch, several silhouettes speak for the imminent development of the brand into a lifestyle brand. The Millenium Crewneck Sweater offers a refined interpretation of typical training equipment with striped details on the sleeves and minimal embossed logo on the front. Elsewhere, a matching Montrose track jacket and pants define the navy-red color that dominates the debut range, while more straightforward hybrid t-shirts and shorts have been made with lightweight breathability in mind. On the women’s side, a fly fruit sweatshirt, joggers for training, a skirt on the court, and classic shorts stand out.
“The process has been unique for Wilson,” said Joelle Michaeloff, Wilson Lifestyle’s design director, of the brand’s transition to sportswear. “For a brand with 106 years of history and tradition, it is almost amazing what is available in the brand and from what we had the opportunity to develop solutions for our athletes.”
“Just like with equipment, we had to respect the brand and history, but not let them stand in the way of the future,” she continued. “We have had the privilege of browsing our archives and spending time with key executives who have been instrumental in building industry-leading brands. But above all it was about the athlete and how he leads his life above everything else. ”
Simultaneously with the launch of Wilson Sportswear, the sports label is expanding its advisory networks, which currently consist of more than 10,000 professional athletes and coaches, with a new group of visionaries who connect sports from different angles. The new members include designer model Beija Velez, musician Kelley James and the CEO of My Block, My Hood and My City Jahmal Cole.
Wilson’s new sportswear designs will be released every two weeks, while special collaborations with well-known athletes and partners will arrive at important dates on the sports calendar. The collection is available for purchase on Wilson’s website at prices ranging from $ 48 to $ 98.
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